Link building, or off site optimization
Optimization of a
site
I may not go into too much detail here, because it concerned
the insiders and it would be akin to burning stages if I described everything
right now.
Just know that the first thing that will look at engines
when visiting your site is the robots.txt file. It is a file to be placed at
the root of your site which will serve to indicate to the engines what they can
index and visit and what they do not have to take into account (for example
user accounts, specific searches or pages without real interest for Google).
But the main interest of a technical optimization will
mainly concern the architectural organization of a site, the optimization of
the navigation and the internal mesh in order to thin the presence of Google
and its understanding of the site.
Not to forget also, the optimization of the code. Do not
hesitate to visit the referencing section of the blog for more information on
the subject.
Link building, or off
site optimization
Link building aims to increase the popularity of your site
in the eyes of Google. This is to win a maximum of links but not any links.
The more contextualized the links are from popular sites,
the more powerful they will be. So if the site of the Elyse makes a link to a
site, it will be considered extremely important by Google. On the contrary, if
a brand new website makes a link, the link will be taken into account but
deemed less important by Google.
All sites are not equal according to Google. In the same
way, if a cooking site makes a link to my blog, this link will be taken into
account but will have little value in the eyes of Google. If a site dealing
with web marketing links to Super Bibi, then, even if this site has less
importance in the eyes of Google, this link will have more value because it
will come from a site of a similar or similar theme.
There are different methods to develop its net linking
artificially. Do not hesitate to consult the various articles and guides of the
blog that deal with this subject.

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