Google penalties

Google penalties
The Google penalties have always existed but they are particularly under the spotlight since the last 2 big updates of the algorithm: Panda and Penguin.Web development and designing Services in Lahore
Panda for example penalizes sites that lack quality textual content, and more generally sites with a ratio of pages / page quality too negative.
Penguin checks him the net linking of the sites and if it turns out too artificial, it will penalize the site in question.
These two particularly well-known penalties are only a drop of water among the dozen penalties that exist in Google.
Choosing a Service Provider or an SEO Agency
The SEO has democratized and it is so much better! Farewell SEO voodoos who use mystical techniques to climb your site. Your first worry will have to be total transparency.
Make sure that the freelance or SEO agency is interested in the architecture of your site, its navigation and net linking. Attention to the famous technical audits, sometimes sold expensive, which simply export an automatic scan. This scan is necessary but will represent only a small part of the work to be performed, and especially will not necessarily require special expertise.

Another important point: Google SEO evolves enormously and very quickly. What was true a few years ago is not obsolete: it has become FALSE and will play against you. So make sure that your future provider is someone dynamic, even passionate, which will guarantee a certain freshness in its methods and expertise.
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